“This book is for busy business owners, entrepreneurs and Executives who want a ready resource of short sharp tactical and strategic thinking with more than a bit of ‘How to’ thrown in as well.
…Even If You’re Just Getting Started!”
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Bite sized pieces of know-how to Detangle your Business
Here’s what our clients are saying about the Elite Business Institute
I did a Detangling Day with Geoff Hetherington. He certainly lived up to his title of ‘The Clarity CEO.’ This full day one on one session helped me sort through options for my business. I walked out of the session clear on how I will pivot my business. I have a six-month action plan and the motivation to move ahead. Geoff’s approach was very flexible. He personalised his approach to my needs. His pre-session questionnaire helped both of us to focus on key issues during the session. I particularly enjoyed the creative brainstorming regarding product and service design. If you want to clarify your business direction I recommend a Detangling Day with Geoff.
I used the inimitable Geoff Hetherington because I had been lucky enough to have already spoken to him before about some business issues I was having but also because I had heard how fabulous a detangling day could be.I found the day to be motivating and inspiring.Geoff helped me by cutting through the fog and helped me to see the real value of my content.The result was a much more refined approach to my business. The development of a very focused and niche product.One thing I liked was his ability to see my business more clearly than I do simply because he is not emotionally connected with it. This meant he offered great clarity.
Distinctively communicate cost effective communities with user friendly web-readiness. Quickly streamline backend systems with vertical materials. Synergistically foster collaborative best practices vis-a-vis prospective testing procedures. Interactively revolutionize an expanded array of materials through
I’ve used the services of Geoff Hetherington through his popular Detangling Day program when I was looking to test the logic and plausibility of a new direction and service for my professional advice company.
I’ve found his ability identify blockage priorities and detangle complex often overlapping delivery sequences invaluable.
I would recommend Geoff’s services for business owners who are reaching or hit complexity delays brought on by growth and acquisitions who need to review and upgrade processes and streamline decision making sequences.
Enthusiastically coordinate extensible supply chains rather than 24/7 applications. Authoritatively monetize top-line vortals via technically sound catalysts for change. Efficiently optimize viral users via high-payoff “outside the box” thinking. Credibly evolve highly efficient methodologies with
Mr Geoff Hetherington has been working with our Group for over two years. He has been instrumental in building our suite of businesses from supporting 4 staff to our current size of 18 full time staff. Under Geoff’s tutelage the business has increased revenue three fold and identified specific markets to focus our activities on.
Geoff has operated in the roles of Coach, HR advisor, marketing advisory and general business assistance. His detangling days and focus sessions have been rolled out to the whole group and the benefits have been significant. His style has the unique ability to adapt from one on one workshops to providing insights to large groups.
In summary, I cannot recommend the services of Mr Hetherington of DBM highly enough be it for a small business environment or a larger corporate structure.
“Geoff spent a day ‘detangling’ a web of ideas that had me overwhelmed. We worked through the pros and cons of a few approaches and ended the day with a clear path forward and attainable goals. Geoff brings a wealth of experience to these types of sessions and helped me look at my business from perspectives I hadn’t considered. Definitely time well spent!”
I used Geoff Hetherington because I required a professional mentor that would be able to bring some clarity towards my business The call that I had with him was a complete blastIn only 45m Geoff was able to create huge clarity on the steps that I should take during the upcoming months and was able to explain how should I brand myself and my business The result was outstanding, in 45 minutes with Geoff I got more transparency than several months alone on my own. One thing I loved was the fact that is does not lose any time during the calls, his calls are completely straight to the point which is a great thing. I found the experience memorable and I will purchase one of his programs quite soon.I would recommend Geoff to people who need a “business partner”… In my current company I am the only partner and this can be a quite lonely journey but after meeting Geoff I am not afraid anymore since I know I will have a “partner” to clarify and discuss any questions that I will have with my own business…
We were introduced to Geoff by a mutual friend because we were struggling with what to do with our company, what direction we should be moving in, if at all – or just call it a day! Geoff helped bring clarity to our situation without the emotion that owners have. We spent a day talking, jotting down ideas, debating the ideas and having fun doing so. Geoff helped us not by coming up with solutions to the problems we faced, but by helping us answer the questions. He acted as the guide, pulling us back when we veered and agreeing or otherwise as we developed a path forward to a good tactical and strategic plan. The end result was a business plan that was very actionable and achievable. We left the day feeling super energised and began immediately implementing or planning the implementation of what we had discussed. Like life not all of what we discussed has been implemented as business is just not like that, but Geoff helped us understand that that’s OK. It does not need to happen in a day, as long as you stay the course and get to it.
“We had been working on a new branch of our business for a few months when we decided to get Geoff’s help with clarifying a few aspects. With Geoff’s help on a Detangle Day we were able to find a clear path forward and design an even better program that was more in line with our vision. We also worked on current parts of the business to help us open up to new clients and how we should communicate our services to them. With Geoff’s help we found the clarity that had been missing and we haven’t looked back. I would highly recommend Geoff to anyone in any business, he will help you see things you didn’t even know you had missed.”
Before I met Geoff I was feeling really stuck. My vision was clear but my strategy to execute my vision was quite haphazard. I was flying by the seat of my pants! Knowing this approach wasn’t going to help me reach my goals I booked a detangling day with Geoff. To spend a whole day brainstorming my business was a knockout experience. The insights, the revelations, the light bulb moments…. It was a very exciting day. With a clear plan in place I’ve continued to catch up with Geoff fortnightly over the past six months. He’s been a tremendous backstop for me and manages to always be there for me when I need him. If you’re looking for clarity, structure and implementation, Geoff is your man!
I found Geoff at just the right time in my business’ evolution. I wasn’t just at a crossroads but it felt more like Spaghetti Junction. I had too many choices, it was overwhelming me and stopping me getting stuff done. During my Detangling Day, Geoff really challenged me to think beyond my limits, but he was equally compassionate and knowledgeable. The key outcomes of the day was a greater sense of focus and priority, as well as new insights into my offering. Overall, it gave me peace of mind that I was on the right track but since then I’ve gone from strength to strength.
“I was lucky enough to have access to Geoff’s services on a handful of occasions during 2016, while I undertook a course aimed at aspiring entrepreneurs wanting to take their businesses to the next level. I enjoyed three sessions face-to-face with Geoff and an extended phone coaching call.
Geoff really helped me to think in a more mercenary way about how I presented myself and my business. He offered a string of intelligent ideas on how to expand my business and helped me to develop a strong framework for pitching myself which now pays dividends daily – not just in business but across the rest of life as well.
The first thing that impresses you about Geoff is how simply he can think to get to the root of a problem. Time and time again when presented with questions about business positioning, Geoff would have a tangible plan formed and delivered within seconds!
Geoff Hetherington Detangling Day
I found the day with Geoff to validate that my confusion over my core product offerings truly separated me and my business from my ideal clients and substantial business growth.
To spend and an entire day with a seasoned veteran of business mentoring excellence like Geoff was like a breath of fresh air. The day inspired me to stand tall and quickly and confidently make very specific changes and upgrades to my core offering and approach to marketing.
Time well spent and well worth the investment.
Recently I found myself caught up in a writers-block moment. I was trying to wade through muddy messages, off-target scripts, and a pitch that sounded canned and mechanical. With each new attempt at re-crafting the bad into worse, my self-confidence was slowly eroding. When I reached out to Geoff, it was an experience I would describe as relieving. His coaching guided and encouraged me to discover clearer pictures where I thought none existed. The level of clarity I was expecting to achieve, was exceeded. Geoff helped me clear away the fluff and find a more simplified core to what I was trying to convey. It was the confidence boost I needed, and it got me back to working on my tasks more effectively. The energy I gained from rediscovering my focus is all thanks to Geoff Hetherington. Get this guy in your corner
I took Publish seriously and published 3 books in 12 months. Turning my attention and focus on
to my new business meant I didn't earn a lot through my original marketing business, which
meant my cash flow almost completely dried up. Coupled with the cost of publishing and printing
I sought advice from Geoff Hetherington because I wanted to reset my life but was unable to define my passion and commence a new career following it.
The pre-work sparked an immediate solution which we refined during the day to a robust concept and a course of action.
Geoff helped me articulate my passion and get it clear in my own mind. The result was the start of a journey to build a new Company that has myself and my passion firmly at the centre.
One thing I liked was the framework he used to help me to think about what I wanted and why. I found the experience liberating and exciting. I would recommend Geoff to people who need to think deeply about what they want and why and also to just make sense out of a jumble of ideas and confusion. He lived up to his title of The Clarity CEO.
Geoff Hetherington is the real deal. What hepromises, he delivers. He has an ability to cut through the ‘professional fog' andsimplify strategies and one's approach to life and business.I have found Geoff to be an exceptional listener, trusted guide and mentor. Workingwith Geoff has made my business fun again, whilst helping me to create welcomechallenges for me to pursue. It’s been my pleasure and privilege to work with me and continue doing so in the foreseeable future.
“I would recommend Geoff for business owners who are stalled and anxious. Instead of letting your business dreams and fears, thoughts and ideas keep doing a loop in your head, call Geoff and you will get clear on what to do it, when to do it and what to let go of so you and your business can move forward with confidence”
I have attended a number of workshops and a private clarity workshop with Geoff. He is down to earth and easy to listen to. His explanations are simple to understand and he provides manageable solutions to what can seem like huge problems. His approach is practical, sensitive and not generic like a ‘one size fits all’ approach to business mentoring.
Geoff has given me some some excellent tips that are manageable and easy to implement. I really enjoyed all of Geoff’s workshops and I would highly recommend his services when you seem overwhelmed with solutions and need perspective and clarity.
I would highly recommend Geoff to people who need clarity in their business direction, strategy, or goals (personal and business). Working with Geoff has given me a clearly defined direction that I knew in my heart was where I wanted to be going but Geoff was able to bring it to the forefront and show me how I can actually make it happen. He has a natural gift of being able to take all things into consideration and support you to make sense of it all in a way that feels aligned with who you are and your purpose and you know you can trust Geoff’s advice because he’s walked the walk and it comes from real life experience. If you have the opportunity to work with Geoff I suggest you take it, even if it’s just for one session. My first session with Geoff gave me so many nuggets of gold that are still having a positive effect on my businesses to this day.
Massive thanks to Geoff Hetherington – one session this afternoon, and I’m blown away. Can’t wait to start implementing all of the amazing advice.I can’t overstate how much our call has helped.By simply talking to people yesterday with the re-phrasing of ‘childcare business in a box’ and ‘de-risking the process by navigating the regulatory maze on their behalf’ I received comments of “ I know someone who you should talk to”.
I was not actively pitching to either of these people, and one I have a long standing business relationship with. It was the first time he has offered a referral, and I’m going to give all of that credit to yourself.
So, a sincere thank you. I can’t wait to find space in my diary for a whole day detangling session, which I am hoping I can book in the coming weeks.
When you are overwhelmed in your business it’s hard to see the trees for the forest. Geoff makes you stop, get out of the detail and focus on your big game and develop a clear action plan to get you there. It is like being hit with a fire hose with his insights, value and knowledge.
It provides a ‘dip and dive’ approach to help readers get hold of the know-how they need when they need it…
When you´ve read this book, you will understand how a number of small tactics can work to create bigger more effective strategies.
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