How To increase profitability beyond just cost cutting and expense control
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How to systemise your business so you have less overwhelm, more time and less stress
About Your Host
Geoff Hetherington is an energetic, internationally experienced senior executive with over 30 years’ experience as a C Suite Executive across a number of diverse industries and companies.
He is a Business Advisor, Governing Board Chair, Certified Advisory Board Chair; Executive Mentor, Business Coach, Speaker and Author.
He specialises in creating sustainable and growing profitability.
Geoff was actively involved in the growth, and marketing of iconic businesses such as AMCAL Chemists, Vodafone, Camera House, and Telstra Country Wide.
He launched a new mobile phone network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country; and spent 5+ years in Asia, based in Indonesia running 5 companies simultaneously with a turnover of more than a half billion USD in sales.
Geoff helped a client conceive and launch a now multimillion dollar company in the Superannuation industry in only 12 weeks. Recently he designed and delivered a 3 -Day Entrepreneur training program for an international business accelerator group – garnering the highest NPS in that business’ history. – that focussed on Pitch and Product Architecture.
Geoff works with Boards, Business Owners or Executives to ascertain exactly where a business is today on a range of issues, helps them plot the course to where they want to be in 12 months to 3 years’ time; and then works side by side with them to deliver the necessary skills, find the right resources and develop their own capability so that their plans become realities.
He believes that Profitability is more than Dollars but that you should get them sorted out first!
Clients have included Entrepreneur Accelerator programs, NDIS Providers; Sales training Professionals; Business Coaches; Councils, Allied Health Marketing groups; Aged Care Providers, Livestock Breeders; Board Directors; Boards; Speech Pathologists, Podiatrists, Chiropractors, Logistic Consultants; Government Digital Initiatives; Paediatric First Aid Trainers, Gyms, Personal Trainers, Life Coaches, IT&T providers, Bridal Boutiques, Real Estate Agencies, Brand Strategy Firms, Graphic Design Firms, an Arborist, a ‘for- business’ Telecommunications Company, an Aesthetic Consultant, Financial Services Firms, Accounting Firms, Financial Planners, Mortgage Brokers, Security firms, Wholistic Practitioners, Builders, Web Specialists, Consultants, Franchise Owners, and Solicitors.
In essence – Geoff is a deep generalist and industry agnostic whose specialty is being able to make any business better.